[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Header” _builder_version=”4.18.0″ background_color=”#f6f7fb” background_enable_image=”off” background_size=”initial” background_position=”top_center” custom_padding=”10px||10px||true|false” custom_padding_tablet=”10px||10px||true|false” custom_padding_phone=”” bottom_divider_color=”#FFFFFF” bottom_divider_height=”20%” bottom_divider_repeat=”0.6x” bottom_divider_flip=”horizontal|vertical” box_shadow_style=”preset3″ box_shadow_blur=”40px” box_shadow_color=”rgba(0,0,0,0.1)” locked=”off” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.18.0″ width_tablet=”90%” width_phone=”90%” width_last_edited=”on|phone” max_width=”90%” custom_padding=”||10px||false|false” custom_padding_tablet=”||10px||false|false” custom_padding_phone=”||10px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][dsm_breadcrumbs home_text=”Çamlıca Barkod” _builder_version=”4.18.0″ _module_preset=”default” items_font=”Libre Franklin|500|||||||” items_text_color=”#E02B20″ custom_padding=”||||false|false” global_colors_info=”{}” custom_margin__hover_enabled=”on|desktop” custom_margin__hover=”||||false|false”][/dsm_breadcrumbs][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ specialty=”on” custom_padding_last_edited=”on|phone” _builder_version=”4.18.0″ _module_preset=”default” inner_width=”80%” inner_max_width=”90%” custom_padding=”||||false|false” custom_padding_tablet=”20px||||false|false” custom_padding_phone=”10px||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ specialty_columns=”2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_row_inner _builder_version=”4.18.0″ global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_post_title meta=”off” featured_image=”off” _builder_version=”4.19.5″ _module_preset=”default” title_font=”Roboto|600|||||||” title_text_align=”left” title_text_color=”#000000″ title_font_size=”40px” title_letter_spacing=”1px” title_line_height=”1.2em” text_orientation=”center” custom_margin=”||10px||false|false” hover_enabled=”0″ locked=”off” global_colors_info=”{}” title_2_font_size_tablet=”32px” title_2_font_size_phone=”20px” title_2_font_size_last_edited=”on|desktop” sticky_enabled=”0″][/et_pb_post_title][et_pb_text _builder_version=”4.19.5″ text_font=”Open Sans||||||||” text_font_size=”17px” text_letter_spacing=”0.5px” text_line_height=”2em” transform_scale_tablet=”” transform_scale_phone=”” transform_scale_last_edited=”on|desktop” transform_translate_tablet=”” transform_translate_phone=”” transform_translate_last_edited=”on|desktop” transform_rotate_tablet=”” transform_rotate_phone=”” transform_rotate_last_edited=”on|desktop” transform_skew_tablet=”” transform_skew_phone=”” transform_skew_last_edited=”on|desktop” transform_origin_tablet=”” transform_origin_phone=”” transform_origin_last_edited=”on|desktop” transform_styles_last_edited=”on|desktop” custom_margin_tablet=”||10px||false|false” custom_margin_phone=”||5px||false|false” custom_margin_last_edited=”on|phone” custom_padding_tablet=”” custom_padding_phone=”||||false|false” custom_padding_last_edited=”on|phone” hover_enabled=”0″ text_font_size_tablet=”16px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” text_letter_spacing_tablet=”” text_letter_spacing_phone=”0px” text_letter_spacing_last_edited=”on|tablet” transform_styles_tablet=”” transform_styles_phone=”” locked=”off” global_colors_info=”{}” sticky_enabled=”0″]
Cache&Cary ismiyle ülkemizde Metro Marketler aracılığı ile kurulan toptan market ürününü satışı yapan firmalar günümüzde genellikle gross market olarak şubeler açmaya başladı. Perakendenin yeniden şekillenmeye başladığı bu günlerde maliyetlerini düşürmek ve satışlarını artırmak isteyen firmalar hem koli bazlı hem de adet bazlı satış yapan marketler açmaya başladı.
İlk örnekleri Tespo ve Metro Marketler olan zincirler daha sonra Bizim Toptan marketler zinciri ile büyüdü. Bu zincirler sadece vergi numarası olan firmalara toptan satış yaparken günümüzde açılan gross marketler hem toptan hem de perakende satış yapmaya çalışıyorlar. Çifte fiyat yapısının uygulanması zorunluluğu getiren bu sistem adet veya kilo ile satılan ürünlere pahalı fiyat uygularken; koli bazlı yapılan satışlarda daha uygun fiyatlarla satış imkanı sağlıyor.
Ayrıca toptan satışlarda Kdv avantajı da oluşturuyor. Gross marketlerde ürünler genelde rafta koli ile sergilendiği için süpermarketlere göre daha az personelle daha çok satış cirolarına ulaşılabilmektedir.
Gross marketlerin yönetimi ve satış sistemlerinde kullanılan yazılımlar yerli yazılım üreticileri tarafından başarı ile geliştirilmiş satın alma ve satış süreçlerini, şube yönetim süreçlerini, depo yönetim süreçlerini en ideal bir biçimde yönetmelerini sağlamıştır.
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Satın Alma Yönetimi Satış hızına bağlı olarak doğru stok devir hızı ile yapılmak zorunda olan satın alma yönetimi; satın alma yönetimi yaparken rakip ürün analizleri, rakip firmaların satış fiyat analizleri; doğru karlılık ve doğru stok seviyesi gibi birçok etkeni bir arada barındırmaktadır.
Devir hızının doğru oluşabilmesi için rakiplerin satış fiyatları iyi analiz edilmeli ve karlılığı oluşturacak şekilde bir sipariş oluşturulmalıdır. Burada satın alma personeline büyük bir iş yükü düşmektedir.
Eskiden rakip firma analizleri için firmaların raflarını dolaşarak fiyat toplanırken; günümüzde e ticaretin gelişmesiyle online olarak rakip firmaların fiyatlarına ulaşarak bu analizleri yapmak mümkün hale geldi. Barkod sistemi kurarak bu yapı ideal bir şekilde yönetilebilir.
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İlk kurulan toptan mağazalar müşterilerine fatura keserken gross markete dönüşen ve perakendeye açılan firmalar POS kasa sistemi kullanmaya başladı. E-fatura ve e-arşiv fatura sisteminin gelişmesi ve perakende mağazalar ve marketlerde kullanımına izin verilmesi ile birlikte e-arşiv fatura düzenleyen dokunmatik pos kasalar boy göstermeye başladı.
Ekonomik ve geliştirilebilir yapısı e-arşiv kasa sisteminin kullanılmasını daha kolay hale getirdi. Arka ofis ERP programı üzerinden tanımlanan satış fiyat listeleri ve tanımlanan promosyonlara uygun olarak satış yapan dokunmatik pos kasalar ödeme kaydedici cihazlara göre çok daha esnek.
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Gross marketler kendilerine gelen müşteriye atadıkları satış personeli ile el terminali ile market reyonları arasında dolaşarak müşterinin söylediği ürünlerin barkodlarını okutup bir sipariş listesi oluşturarak daha sonra oluşan liste üzerinden ödeme ve fiyat pazarlığı yapılarak müşterinin istediği adrese ürün sevkini gerçekleştir ve daha yüksek satış hacmine ulaşabilirler.
El terminalini satış yanında şube sipariş, firma sipariş, ürün teslim alma, depo sevk ve etiket baskı gibi daha birçok alanda kullanarak maksimum fayda elde edilebilir.
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Toptan fiyatına perakende satış diye adlandırılabilecek gross market sistemi perakendenin yeni yüzü olmaya aday. Birçok yerel zincir market bu şekilde çalışan marketler kurarken ulusal zincirlerde bunu denemeye başladı. E-ticaret ile kızışan perakende sektörü online ticaretin kurucularından olan Amozon firması tarafından fiziki marketlere dönmeye başladı.
Gelecek günlerin ne getireceğini bilemeyiz ama fiziki mağazalar online satışa kaymaya çalışırken online satış yapan firmalar da fiziki mağazacılığa doğru kaymaya çalışıyor. Gelecekte iki kültürü bir arada doğru harman yaparak oluşturan firmaların sektörde kendisine yer bulacağını düşünüyoruz.
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“Bulut tabanlı ERP programı sayesinde Server’ın Elektrik faturası fiyatına Bulut kullanıyoruz. Bulut tabanlı bir program sayesinde her zaman her yerden sistemi kullanabiliyoruz. Pazar günü evden, Tatilde Plajdan internetin çektiği her yerden Dükkanın ve Toptanın cirolarını görebiliyoruz. Teknoloji sayesinde işimiz her zaman elimizin altında. Teşekkürler Çamlıca Barkod.”
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“Alt yapı ve sistem maliyetlerinin yüksekliği nedeni ile ve istediğim pc yada tabletten işlerime odaklanabilmek için Tamsoft Erp muhasebe programını seçtim. Artık tablet yada pc nin olduğu her ortam bize çalışma ofisi oldu. Mali onaylı yazarkasa yerine E-arşiv kasa kullanarak z raporu almak zorunda kalmıyoruz ve ay sonu mali onaylı rapor almak zorunda da değiliz. Entegrötör firma üzerinden muhasebecimize kullanıcı açıyor ve istediği zaman faturaları almasını sağlıyoruz. Otomasyon ürünlerinin entegre çalışması sayesinde işlerimiz çok kolaylaştı.”
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“Herkesin kolaylıkla kullanabileceği Dokunmatik Pos, Barkodlu Terazi, Barkod Okuyucu ve Barkod Yazıcılar ile ticaretimizi teknolojinin getirdiği rahatlıkla yapıyoruz. Muhasebe, yazarkasa, el terminalleri için sahadan gelen taleplerle ortaya çıkan işlevsel yazılımlar yükümüzü bayağı hafifletti. Çamlıca Barkod’la çalışmak işletmemize güven veriyor. Teknolojinin daha ne kadar gelişeceğini zaman bize gösterecek.”
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